Strategic Marketing Manager

at Waters Technologies Corporation in New Castle, Delaware, United States

Job Description

Strategic Marketing Manager
Req. # 
Company Name 
Product Management and Applications
US | US-DE-New Castle
Regular Full-Time


Reporting to the Senior Manager of Strategic Marketing & New Markets, Waters Materials Science Business, the Manager of Strategic Marketing will establish the strategic growth plan for TA Instruments Division solutions across the global organization. This role will work closely with TA Sales, Marketing and Product management teams in all key markets in support of commercialization activities. 




Lead the development of the TA Instruments marketing strategy, in close collaboration with the Business Committee, Sales/Marketing and Product management teams.
Develop deep Materials Science market knowledge and stay current on industry trends to incorporate as appropriate into the strategy.
Develop and maintain market models in close collaboration with marketing, sales and product management teams.
Lead the development of customer insights and competitive landscaping for Materials Science, incorporating into both organic and inorganic growth plans.
Support the market segment and product management teams as needed to ensure successful commercialization of new product releases and marketing campaigns.
Perform macro market assessments across all key reginal markets, quantify current and future market size and growth rates estimates.
Work closely with cross-function teams to capture VOC and determine key Materials Science business needs.
Develop deep understanding of competitor strategies across regions.
Identify key partnerships and potential commercial relationships to support revenue growth strategy.
Work closely with the Waters corporate development organization for M&A activities.




Minimum BS in Technology or Business field. MBA preferred.
5-7 years of successful experience, materials science environment preferred
Strategy development experience in Materials Science industry or related fields
Ability to effectively influence at the executive level and within peer group
Strategy development and strategic planning skills
Strategic mindset with execution focus
Effective interpersonal, collaboration & networking skills
Change management advocate


Company Description


Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for more than 60 years. With more than 7,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.

Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We're the problem solvers and innovators that aren't afraid to take risks to transform the world of human health and well-being. We're all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.

Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status. 


Key Words


Waters Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

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Job Posting: 1048875

Posted On: Sep 29, 2022

Updated On: Oct 29, 2022