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Sales Representative - R0004002

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Job Details
Job Order Number
Company Name
Canada Dry - New Castle
Physical Address
New Castle, DE, United States
New Castle, DE 19720
Job Description

POSITION SUMMARY: To achieve sales goals for all corporate brands on assigned route. To sell products, packages, promotional and marketing programs and any other special activities developed by the Company.


The following responsibilities are general duties that a particular employee in this position may or may not be required to perform. The actual duties required of this position will vary.

  • Provide efficient service and merchandising to all accounts that will enhance the image of all corporate brands with consumers and retail customers.

  • Know your products, promotional programs.

  • Develop sales plan for each sales call.

  • Anticipate objections and have action plan to address.

  • Make all sales calls on assigned days; work to minimize customer phone calls.

  • Maintain or increase shelf facings for all brand and products according to company standards.

  • Solicit and maintain secondary displays or wings for all promotional activity.

  • Insure distribution of all authorized product on every visit to your accounts.

  • Communicate problems and competitive activity on your route to immediate supervisor.

  • Follow Company guidelines or policies acting immediately when expected on product complaints or major recall issues.

  • Follow up on special dealer requests “Grand Opening”, banner requests, etc.

  • Notify vending department of anticipated or known customer closings in ample time to retrieve equipment.

  • Retrieve voice mail messages twice each day and act with urgency on customers’ requests.

  • Maintain a strong working relationship with all key personnel in your accounts, including Store Managers, Asst. Manager, Grocery Managers and Receivers.

  • Properly complete all new account forms and submit daily with appropriate state tax exempt forms. Maintain accurate sales book entries, submit all required paperwork in a timely manner and properly completed.

  • Maintain all assigned company property and/or equipment in a clean condition. Report any malfunctions immediately.

  • Performs other job-related duties as assigned.



  • Equivalent of high school diploma or G.E.D. certification and two years successful sales and/or customer contact experience.


  • Bachelor’s degree in Business, Marketing or related field.

  • Sales experience


The following environmental/atmospheric working conditions are commonly, but not always, associated with the performance of this position. The actual working conditions will vary.

  • Office environment.

  • Travel to and from customer accounts (Interior/Exterior working conditions).



12lbs or less – Frequently

13-25lbs – Frequently

26-40lbs – Frequently

41-100lbs – Frequently


12lbs or less – Frequently

13-25lbs – Frequently

26-40lbs – Frequently

41-100lbs – Occasionally


Bend – Frequently

Squat/Kneel – Frequently

Twist/Turn – Frequently

Climb – Occasionally

Crawl – Occasionally

Reach above Shoulder – Frequently

Reach Outward – Frequently

Stand/Walk – Continual

Sit – Occasionally

Drive Auto/Stand – Frequently

Type/Keypunch – Frequently

EOE without regard to race, color, religion, creed, affectional or sexual orientation or sex, national origin, ancestry, age, disability, genetics, veteran status, gender, gender identity, citizenship status, marital status, VEVRAA Federal Contractor.

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