Click the Facebook, Google+ or LinkedIn icons to share this job with your friends or contacts. Click the Twitter icon to tweet this job to your followers. Click the link button to view the URL of the job, which then can be copied and pasted into an e-mail or other document.
Wilmington, DE 19806
Airline Existing Customer Marketing Lead, VP
Partnership is currently looking for an AVP Airline Existing Customer Marketing Manager in their Wilmington, Delaware location. Barclays US Consumer Bank is one of the fastest-growing top 10 credit card issuers and online banks in the United States. Within the Partnership Group, the bank creates customized, co-branded credit card programs for some of the country’s most successful travel, entertainment, retail and affinity institutions. Within Travel, our Airlines Cobrand teams support a growing group of airline cobrands covering the spectrum of US Domestic and International Airlines
What will you be doing?
•This role has a direct relationship with our partner, required to build and maintain strong, positive relationships with key stakeholders and executive management at a premier partner.
•Responsible for developing the Existing Customer strategies to achieve growth targets for a Top Airline partnership.
•Manage financial drivers to maximize P&L performance.
•Accountable for the strategy, development, management, and optimization of a $10M annual marketing budget.
•Responsible for identifying potential risks that could be detrimental to growth plan or the overall relationship and develop/implement action plans to address risks.
•Identify competitive trends in product, customer engagement, retention, marketing strategies and marketing landscape. Develop strategies to address gaps.
•Set the strategy for creative development for existing customer marketing initiatives and campaigns
•Provide input into program optimization and turnaround strategies
What we’re looking for:
•Bachelor’s degree required (Business related field)
•10 years of experience in marketing or partnership
•10 years of credit card banking industry experience
Skills that will help you in the role:
•Graduate Degree (MBA – preferred)
•Demonstrated leadership ability
•Proven track record of marketing, business development and setting strategic direction
•Demonstrated P&L accountability and ownership. This role has the autonomy to communicate and make decisions with the partner. Judgmental skills are needed to understand the P&L.
Where will you be working?
Barclays’ Wilmington campus includes two beautiful buildings located along the historic Wilmington Riverfront. A glance out our windows reveal a scenic look at the Christina River, along with a growing riverfront community of luxury apartments, shops, and restaurants. Additionally, the Wilmington train station is a short walk away making travel from New York and Washington, DC convenient.
Interested and want to know more about Barclays? Visithome.barclays/who-we-are/for more details.
Everything we do is shaped by the five values of Respect, Integrity, Service, Excellence and Stewardship. Our values inform the foundations of our relationships with customers and clients, but they also shape how we measure and reward the performance of our colleagues. Simply put, success is not just about what you achieve, but about how you achieve it.
We aim to foster a culture where individuals of all backgrounds feel confident in bringing their whole selves to work, feel included and their talents are nurtured, empowering them to contribute fully to our vision and goals. It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.
Our customers are unique. The same goes for our colleagues. That’s why at Barclays we offer a range of benefits, allowing every colleague to choose the best options for their personal circumstances. These include a competitive salary and pension, health care and all the tools, technology and support to help you become the very best you can be. We are proud of our dynamic working options for colleagues. If you have a need for flexibility, then please discuss this with us.
Title: Airline VP
Requisition ID: 90246058