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Digital Testing & Personalization Manager

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Job Details
Job Order Number
Company Name
Physical Address

Newark, DE 19713
Job Description

A publicly traded U.S. corporation that provides consumer banking is in need of a Digital Testing & Personalization Manager in Newark, Delaware (DE). Summary:The Digital Testing & Personalization Manager will work collaboratively with the Web Strategy, Brand, Corporate communications, Marketing, and Servicing business Units. The individual should have experience with digital A/B testing and personalization optimization, with the ability to provide guidance and strategic recommendations based on user behavior and testing outcomes.This person will be responsible for building, executing and analyzing the impact of website tests and personalization campaigns, ensuring business needs are met while providing great experiences for SLM prospects and customers.

  • The ideal candidate will have 1-3 years of experience in A/B
  • Multivariate, and personalization testing
  • Experience required in leading A/B testing tools such as Adobe Target
  • Optimizely, etc as well as website analytics tools, especially Adobe Analytics
  • Knowledge of data visualization tools (Tableau) a plus

This company offers:

  • Strong competitive benefits
  • Great work environment – great team, good people, positive atmosphere
  • Offers flexible work arrangements
  • Strong bonus incentives
  • Stock options
  • Opportunities to advance

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.Compensation Type:Years*Minimum Compensation:80000.00Maximum Compensation:*92000.00

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