Senior Associate - Brand Narrative & Integrated Campaign Str
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Wilmington, DE 19806
802 Delaware Avenue (18052), United States of America, Wilmington, Delaware
At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.
Senior Associate – Brand Narrative & Integrated Campaign Strategy
Capital One’s Consumer Bank Marketing (CBM) team is a collection of collaborative and forward-thinking strategists with a passion for developing, testing, and executing world class marketing. Just as Capital One is Reimaging Banking with undeniably great products, effortless digital experiences, and a superior customer experience delivered through Cafes, Branches and online, CBM is taking bold steps to establish Capital One as a differentiated Banking choice on a national scale.
This is an exciting time to join our team. 2018 was a pivotal year as we launched our first ever national Bank campaign. In the years to come Capital One will continue to make significant investments in technology, retail customer experience and product enhancements to meet the needs (and demands) of modern banking. CBM has the opportunity to tell a compelling story to consumers as Capital One rewrites banking history.
Are you recognized as a strategic thinker? Are you known for your unique ability to develop insight driven campaigns and customer journeys? Are you a passionate marketer with a track record of delivering breakthrough results? If you’re persuasive, analytically rigorous, highly collaborative, and adept at bringing integrated campaign ideas and coherent brand narratives to life in creative ways you may be the perfect match for our Marketing Senior Associate, Narrative & Campaign Strategy position located in Mclean, VA or Wilmington, DE.
This high-profile role will develop customer-centric brand value propositions & marketing strategies to enable the delivery of integrated campaigns across our marketing department to help bring Banking Reimagined to the masses. The ideal candidate will be able to manage agencies while partnering with multiple stakeholder groups including Advertising, Social, Sponsorships, Local Marketing, Performance Marketing, Website, Product, Research, and Marketing Analytics to deliver high-impact marketing strategies.
+ Lead the research, ideation, and collaboration to deliver integrated, multi-channel, marketing campaigns to drive account growth and brand affinity
+ Partner with cross-functional teams and agencies to develop grounded yet compelling messaging strategies and channel plans that establish Capital One as a powerful challenger bank brand
+ Gather & champion insights of our consumer to influence core partners & spark new ideas
+ Brainstorm disruptive marketing strategies and tactics to reinforce Capital One’s unique value proposition
+ Rigorously test and evaluate ideas within a balanced way driving both business results and compelling consumer value
+ Look for new ways to connect our customer journey to better deliver and bring to life our brand story and core value propositions
+ Collaborate with various channel partners (web, social, digital, search, direct mail, local marketing) to bring our brand story and value propositions to life in a consistent and coherent way
+ Author sound campaign and creative briefs to guide breakthrough work rooted in consumer insights
+ Define market research and customer intelligence projects with internal teams and external vendors to harvest insights and inform campaigns
+ Champion and adhere to risk management processes and policies
• Bachelor’s Degree or military experience
• 2 years of experience in Marketing
• 1 year of experience in Content Strategy (web or social), Marketing, or Advertising
+ 3 years of experience in Marketing related roles
+ Proven track record managing agencies and delivering results-driving marketing
+ Experience creating and delivering integrated marketing campaigns
+ Experience in optimizing web journeys
+ Experience working in a heavily regulated industry that requires adherence to and understanding of risk management processes
+ Experience with working effectively with many stakeholders, cross-functional teams,
+ Thrives when navigating ambiguity and working autonomously
+ Excited by the challenge of influencing & collaborating with various partners of all levels to deliver results
+ Persuasive communicator and effective storyteller both written and verbal
+ Experience working in Agile or knowledge of Agile practices
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.