Chase Card Services - VP, Marketing Manager - Channel Manage
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Wilmington, DE 19806
JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.6 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small business, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at http://www.jpmorganchase.com/ . Chase Consumer & Community Banking serves nearly 60 million households and 4 million small businesses with a broad range of financial services, including personal banking, small business banking and lending, mortgages, credit cards, payments, auto finance and investment advice. Chase Card Services at https://portal.jpmchase.net/sites/card/About_Us/Pages/Business_Overview.aspx consists of two businesses: Consumer and Small Business and Commercial Card. The No. 1 credit card issuer in the U.S. based on loans outstanding.
Commercial Card provides payment solutions to businesses, governments and other institutions for commercial expenditures, including business supplies, maintenance, repair, operational expenses and travel. Our solutions and best practices offer the control, reporting, reconciliation and financial benefits organizations need to streamline payment processes and help turn accounts payable departments into profit centers. Our online management applications provide clients with the ability to establish spending limits, create authorizations and workflows, streamline reporting and enforce buying policies throughout an organization.
Marketing Manager, Digital Acquisition Capabilities
Manages the development of new and existing digital capabilities in support of customer acquisitions for Chase Card Services. Responsibilities begin with understanding the strategy, goals, and business requirements of the business teams and extends through the successful implementation and ongoing enhancement of features and underlying capabilities. The person in this role will have frequent interaction with senior management and strategic business partners and must be effective in working with employees at all levels.
The ideal candidate must be able to effectively influence and manage the work of both internal and external teams; should have considerable experience delivering digital solutions for both web and mobile platform; have some knowledge and/or experience with credit underwriting, have working knowledge and passion for emerging technologies and is customer experience focused.
Lead marketing paid display & search capabilities
+ Responsible for creating the roadmap of capabilities and innovation to support card acquisitions growth. This includes partnering with cross line-of-business marketing teams and analytics to drive prioritization of key capabilities.
+ Lead the evaluation and testing of emerging technologies, social media, big data, and AI to develop new channels to acquire customers
+ Develop innovative capabilities with third parties that help enable our Chase branded and cobrand partner product teams achieve their business and growth objectives
+ Overall accountability for execution of online/digital marketing capabilities in support of our growth, innovation and customer experience objectives for proprietary and co-branded products within Card Services
+ Collaborate and partner with all internal and external stakeholders to deliver against the defined roadmap and marketing plans
+ Responsible for supporting the ongoing expansion and effectiveness of ad serving capabilities on and off chase.com properties
Other key responsibilities of this role include :
+ Manage multiple initiatives from inception to completion under concurrent, rigorous deadlines in a fast-paced, dynamic environment.
+ Work closely with a variety of vendors and partners to drive innovation and growth in paid media channels
+ 5+ years digital marketing/product development experience
+ Experience working in/with an agile development team
+ Some experience working with bureaus and/or bureau sourced data
+ Excellent executive level communication skills, both oral and written
+ Ability to influence and interact effectively at all levels of management both internally and externally with our partners and vendors.
+ Core Competencies Desired: Leadership, Digital Marketing, Advanced Project Management, Consulting/Client Management, Organizational Agility, Problem Analysis & Resolution
JPMorgan Chase is an equal opportunity and affirmative action employer Disability/Veteran.