Director of Marketing, Analytics
Click the Facebook, Google+ or LinkedIn icons to share this job with your friends or contacts. Click the Twitter icon to tweet this job to your followers. Click the link button to view the URL of the job, which then can be copied and pasted into an e-mail or other document.
Newark, DE 19713
Director of Marketing, Analytics
Req ID R01295
Sallie Mae is a company created with great purpose\. We make the dream of higher education a reality\. We do it by being a resource for families who want to save, plan, and pay for college\. Our vision, to be a trusted financial partner, inspires us to explore new ways to serve our customers every day\. No matter what position you hold at Sallie Mae, you’ll have a role in moving us toward that vision\.
Over the last 40 years, Sallie Mae has helped more than 34 million Americans pay for college\. The same passion we have for helping customers is applied to helping our employees achieve professional and personal growth\. With a wide range of opportunities available, we invite you to join our growing team and help students make their dreams of higher education a reality\.
The Director of Marketing Analytics will work collaboratively with the Marketing Channel Team and the SLM Lead Generation team to ensure accuracy and maximization of all marketing activities\. The individual represents the Analytics team, owning the relationships with both of the aforementioned groups\.
The Director will lead or assist in all marketing tactics, most specifically in the overall understanding of Direct Marketing targeting and strategy, providing recommendations for budget decisions and process improvements\. The incumbent will be expected to proactively identify new opportunities, tactics, and/or modifications to improve the current suite of activities\.
The individual will create the strategy and read for the Prospect Direct Mail campaign, which accounts for millions of dollars in marketing spend\. He/she will be responsible for digital analytics, specifically as it relates to Paid Search, which is the largest marketing channel within the organization\. The Director will also be a subject matter expert and lead for display analytics, which is currently the fastest growing channel\. This person will be responsible for working with outside agencies to align on analytics for these tactics\.
The Director is responsible for the forecast of the Direct to Consumer portion of the business, which drives a significant amount of the overall $4\.9B in student loan originations projected for the calendar year 2018\.
The incumbent will maximize SLM marketing lead potential and efficiency, by partnering with the Lead Generation team to drive process changes and improvements\. They are expected to oversee the research and analysis of all issues related to lead generation and marketing campaigns\. They are expected to be an expert in both the business side of marketing, and the analytic and data side of IT\.
The individual must possess strong leadership skills and be able to work autonomously and effectively in a dynamic and changing work environment\. Communication and prioritization skills are a must, as is the ability to present information, strategy, and recommendations clearly and succinctly to senior management\. He/she will need to have management experience, as they will be responsible for a team of business analysts\.
Strategic Management \-\- 30%
+ Oversee team of analysts in successful execution of tasks
+ Provide strategy recommendations for marketing
+ Become expert that engages in multiple cross\-functional projects and business conversations
Analytic Support \-\- 20%
+ Create tests and read results of all campaigns
+ Manage forecasting process and provide relevant information to the team
+ Proactively produce insightful analytics to drive the business forward
Process Improvement \-\- 20%
+ Research optimal methods to identify marketing populations most accurately
+ Act as liaison between business and IT to ensure clear and accurate communication
+ Identify opportunities in segmentation and strategy behind targeting
Ad\-hoc Requests \-\- 20%
+ Serve as subject matter expert in all marketing targeting rules, campaigns, and definitions
+ Apply creativity in problem\-solving
+ Help respond to inquiries about specific targeted populations or opportunities
Self\-Development \-\- 10%
+ Take an active role in identifying potential new data sources and ways to analyze
+ Develop expert level knowledge of all data sources and business tactics
+ Present information in a manner that is clear to the target audience
+ BS in Business, Finance, Economics, Marketing, or related field and/or equivalent experience
Knowledge, Skills, and Abilities:
+ Demonstrated ability to create and maintain effective business area partnerships
+ Excellent oral and written communication skills with ability to articulate complex analytics
+ Ability to effectively manage multiple priorities in a time\-sensitive environment
+ Excellent project management skills
+ Highly motivated, proactive, resourceful, with ability to work cross\-functionally
+ Ability to accurately identify issues, implement resolutions, and escalate to management
+ 3\-5 years experience managing a team of analysts
+ 7\-10 years quantitative experience with minimum 5 years experience on marketing analytics
+ 7\-10 years experience utilizing SAS/SQL to produce strategy models and performance reports
+ Proficient in MS Office including Excel and PowerPoint
Location Newark, DE
Date Posted Jul 12, 2017